About Sara Kidwell

I’ve always been a bit of a rebel—pushing back against societal expectations, especially the ones imposed on women. I’ve embraced the power of balancing strength and softness—creating a life of purpose and ease. And I love helping women do the same as they build their ideal lives.

Professional Background

With 25 years of experience across diverse industries, I’ve led a multi-million-dollar organization, served on a P&L board overseeing hundreds of millions in annual revenue, and managed large teams. Like many ambitious women, I worked hard, achieved promotions, and pushed through the hustle. But the relentless pursuit of more left me burned out, disconnected, and far from living a life that felt fulfilling. My decade of work in corporate wellness taught me that true wealth comes from well-being, not just success.

Turning Point

I made the bold decision to hit pause. I took a sabbatical, traveled solo across nine countries, and redefined what I wanted my life and career to look like. I built a softer life full of ease, joy, and well-being. Now, I coach other women to break free from the grind and create lives they truly love.

Architect of Change

Change has been a constant throughout my career. I’ve reinvented myself both personally and professionally more times than I can count. This adaptability has become my superpower, allowing me to guide women through transformational changes in their lives. Whether it’s leaving organizations, changing careers, deconstructing long-held beliefs, or healing from trauma, I know the challenges that come with change—and how to move forward with resilience and confidence.

Are You Ready?

Together, we’ll harness your energy and power to level up every part of your life—from your career to your personal growth—while creating a softer, more intentional path forward.

Let’s be powerful and live soft,
Sara